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Skills highlight

User Experience/product Design

  • User Research: Conducting user interviews, surveys, and usability testing to understand user needs.

  • Information Architecture: Organising and structuring content to create intuitive navigation and user flows.

  • Wire-framing and Prototyping: Creating low-fidelity wireframes and interactive prototypes for user testing and design validation.

  • Visual Design: Applying design principles to create aesthetically pleasing and user-friendly interfaces.

  • Interaction Design: Defining how users interact with a product, including micro-interactions and animations.

  • Adaptability: Keeping up-to-date with industry trends and quickly adapting to evolving design methodologies and technologies.

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Collaboration and Communication

  • Effectively communicating design decisions through presentations and documentation to diverse aaudiences.

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Problem-Solving and Creativity

  • Addressing design challenges and

  • finding innovative solutions to enhance user experiences.

  • Multitasking and prioritisation for tight timelines

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And even more

  • Illustration & Iconography

  • Video production and animation

  • Knowledge of using AI platforms for creating visual resources.



Professional experience

 

Lead Designer consultant

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MasterExchange

2023 

Senior Art Director

 

Billogram

2022 -2023 

Creative Design Manager

 

Winningtemp
Mar 2020 - Agu 2022 

Art Director/ Graphic Designer

 

Vingaland Film
Nov 2016 - Mar 2020 

 Art Director/Graphic Designer

 

Freelance
2011 - 2015

Creative Teacher

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Eastern Mediterranean University

May 2014 - Jul 2014 

Design coordinator, Graphic designer Layout designer

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Prime Book

Jan 2012 - Oct 2012

Interior Designer

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Freelance

Mar 2004 - Sep 2011 

My main responsibilities as an Art Director working in the Marketing team are:

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• own and manage Billogram’s brand guidelines and design system, ensuring the highest standards of creative output across the company while maintaining consistency in visuals, brand identity, and messaging globally as well as determine how to extend or refresh the brand when appropriate

• responsible to craft and tell the Billogram story through a variety of channels and mediums with inhouse resources and/or external agencies and freelancers.

• shaping the structures and the design projects workflow in the Marketing Design team to streamlining the design projects efficiency.

• actively working with the design projects from early stage(creative phase) to the final pixel, prioritizing, tracking, and communicating the status of projects on an ongoing basis with stakeholders to ensure on-time delivery and quality.

I have joined MasterExchange as a Lead Design, advisor/consultant right before they launch their platform to help them(short term contract)

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• developed and implemented brand guidelines and long term brand direction, ensuring marketing assets maintained high quality to reach the target audience.

• built a library of templates for marketing activities and product-related communications and streamlining marketing and product team efforts.

• established and optimised the design project workflow from briefing to final artwork, • improve the user journey on the company website and platform, resulting in

increased user engagement.

As a creative member of the Marketing team in a fast growing Saas company I:

• have solid success directing and implementing broad range of revenue-generating design projects, from conception to launch, including product features guides and infographic for sales and customer success teams

• develop and evolve brand/ visual identity resources and set up design projects processes and structure, from scratch and collaboration with content and product/ UX team to develop the brand story

• support HR and recruitment team with employee branding materials. • readily translate business requirements into effective and creative

advertising campaigns for lead generation and inbound marketing

• lead design/production process from creative stage to the final delivery with external agencies/ freelancers to ensure on-time delivery and quality control.

• maximized ROI by building partnerships with third-party vendors, graphic designers, video production agencies, and photographers.

During this period I was involve with:

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• Creating visual concept for campaigns materials and execution of the idea through different medias depends on the project(Film, animation, motion and still graphic,...) and make sure the final production is align with our client branding guideline.
• More than that I was leading different branding project in this period for national and international companies.

During this period I have created powerful brand identities, building and evolving dynamic visuals for advertising and campaigns materials both printing and digital based on business requirements for big and small businesses and organizations.

I have been working as a teacher of CREATIVE KIDS course (teaching English with creative and innovative methods through gameplay) in summer schools at EMU university, along with designing the children book for the same course. During this process I was involved with Research on innovative methods of teaching through the use of art and creativity, and games for learning various subjects particularly language.

As a design coordinator, graphic designer and layout designer working with PRIMEBOOK advertising magazine:
I had a close contact with clients to understand their needs an objectives and create a visual concept to tell the business story in advertising design.

During this period I worked as an Interior Designer in some projects for national and international companies and private customers.

Lead Design/ UX/Product Design

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Funkis

2024 - Present 

My main responsibilities as a Design Lead are:

• creating visual concept for learning programs in Funkis digital platform and design user experience based on clients branding guideline, user reasearch.

• establish the UI kit and design system for the company from scratch and initiate UX and UI design project to improve the user journey.

Education

2023 - 2024                         UX & Product Design                                                       UX Design Institute- UK

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2015 - 2019                         MA, Master of Design                                                      University of Gothenburg

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2011 - 2013                         MA, Master of Visual Communication Design              Eastern Mediterranean University

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2001 - 2005                         BA, Bachelor of Industrial Design                                 Iran University of Science and Technology

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