Skills highlight
Brand and creative strategy
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Brand identity and visual systems
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Creative direction and visual storytelling
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Integrated campaign development
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Brand building and localization
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Digital content strategy
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Art direction across social, product, web, film, motion and print
Creative leadership
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Creative team leadership and mentoring
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Design review and quality assurance
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Agency, freelancer and production management
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Constructive creative feedback
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Stakeholder communication and presentations
Execution and operations
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End-to-end creative production
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Scalable creative workflows
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Multi-project planning and prioritization
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Cross-functional collaboration
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Campaign optimization using insights and performance data
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Design systems and template libraries
Professional experience
Lead Designer consultant
MasterExchange
2023
Senior Art Director
Billogram
2022 -2023
Creative Design Manager
Winningtemp
Mar 2020 - Agu 2022
Art Director/ Graphic Designer
Vingaland Film
Nov 2016 - Mar 2020
Art Director/Graphic Designer
Freelance
2011 - 2015
Creative Teacher
Eastern Mediterranean University
May 2014 - Jul 2014
Design coordinator, Graphic designer Layout designer
Prime Book
Jan 2012 - Oct 2012
Interior Designer
Freelance
Mar 2004 - Sep 2011
My main responsibilities as an Art Director working in the Marketing team are:
• own and manage Billogram’s brand guidelines and design system, ensuring the highest standards of creative output across the company while maintaining consistency in visuals, brand identity, and messaging globally as well as determine how to extend or refresh the brand when appropriate
• responsible to craft and tell the Billogram story through a variety of channels and mediums with inhouse resources and/or external agencies and freelancers.
• shaping the structures and the design projects workflow in the Marketing Design team to streamlining the design projects efficiency.
• actively working with the design projects from early stage(creative phase) to the final pixel, prioritizing, tracking, and communicating the status of projects on an ongoing basis with stakeholders to ensure on-time delivery and quality.
I have joined MasterExchange as a Lead Design, advisor/consultant right before they launch their platform to help them(short term contract)
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Defined the company’s long-term brand direction and developed its brand guidelines and visual design system ahead of the platform launch.
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Created a scalable template library for marketing campaigns and product communications, improving consistency and production efficiency.
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Established an end-to-end creative workflow covering briefing, concept development, stakeholder review and final delivery.
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Improved the website and platform journey through close collaboration with product and business stakeholders, contributing to stronger user engagement.
As a creative member of the Marketing team in a fast growing Saas company I:
• have solid success directing and implementing broad range of revenue-generating design projects, from conception to launch, including product features guides and infographic for sales and customer success teams
• develop and evolve brand/ visual identity resources and set up design projects processes and structure, from scratch and collaboration with content and product/ UX team to develop the brand story
• support HR and recruitment team with employee branding materials. • readily translate business requirements into effective and creative
advertising campaigns for lead generation and inbound marketing
• lead design/production process from creative stage to the final delivery with external agencies/ freelancers to ensure on-time delivery and quality control.
• maximized ROI by building partnerships with third-party vendors, graphic designers, video production agencies, and photographers.
During this period I was involve with:
• Creating visual concept for campaigns materials and execution of the idea through different medias depends on the project(Film, animation, motion and still graphic,...) and make sure the final production is align with our client branding guideline.
• More than that I was leading different branding project in this period for national and international companies.
During this period I have created powerful brand identities, building and evolving dynamic visuals for advertising and campaigns materials both printing and digital based on business requirements for big and small businesses and organizations.
I have been working as a teacher of CREATIVE KIDS course (teaching English with creative and innovative methods through gameplay) in summer schools at EMU university, along with designing the children book for the same course. During this process I was involved with Research on innovative methods of teaching through the use of art and creativity, and games for learning various subjects particularly language.
As a design coordinator, graphic designer and layout designer working with PRIMEBOOK advertising magazine:
I had a close contact with clients to understand their needs an objectives and create a visual concept to tell the business story in advertising design.
During this period I worked as an Interior Designer in some projects for national and international companies and private customers.
Lead Design/ UX/Product Design
Funkis
2024 - Present
My main responsibilities as a Design Lead are:
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Creating visual concept and user experience flow for learning programs in Funkis digital platform based on clients learning goals, design system and user research and help them to find the best solution for their complex learning objectives.
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Establish the UI kit/ design system for the company and initiate UX/UI design project to improve different features in the platform.
Education
2023 - 2024 UX & Product Design UX Design Institute- UK
2015 - 2019 MA, Master of Design University of Gothenburg
2011 - 2013 MA, Master of Visual Communication Design Eastern Mediterranean University
2001 - 2005 BA, Bachelor of Industrial Design Iran University of Science and Technology